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Dr Alisha Ali

Doctor Alisha Ali Ph.D, MSc., BSc., FHEA, CMBE, UKCGE Recognised Ïã½¶ÊÓÆµ Supervisor

Associate Professor and Head of Ïã½¶ÊÓÆµ Degrees


Summary

I am an interdisciplinary researcher specialising in the sustainable development of tourism and hospitality. As an Associate Professor, my research and teaching focus on examining technology for sustainable tourism development, the relationship between sustainable development, technology and education, and the broader applications of sustainable development by focusing on social responsibility, working conditions and entrepreneurship. 

 

About

In May 2024, I was appointed Chair of the Council for Hospitality Management Education (CHME).
As a Head of Ïã½¶ÊÓÆµ Degrees, I lead doctoral education (Ph. D.s and Professional Doctorates) in the social sciences. Before this, I was the Ïã½¶ÊÓÆµ Lead for the Department of Service Sector Management and PhD Programme Leader for the Sheffield Business School. I am passionate about researcher development and committed to developing inclusive and inspirational research environments. I am an experienced doctoral supervisor and examiner. 

I have a background in consultancy, working with government offices, destination management organisations (DMOs) and international, national, and local businesses. Some of my career highlights include developing feasibility studies for DMOs, developing marketing communication material for the travel and tourism industry, conducting market research and analysis of worldwide trends in the hospitality and tourism industry, and working on live tourism plans and projects and participating in their implementation. 

I have been invited as a guest speaker in Australia, Switzerland, Dubai, Botswana, Canada, and Finland. I am frequently consulted as an external expert on grants for research funding, validation of hospitality and tourism programmes, journal reviewing, and external examinations.


 

Principal Lecturer

Teaching expertise

  • Hospitality
  • Operations
  • Tourism

Ïã½¶ÊÓÆµ

  • Service Sector Management

Industry Links

  • Consultancy
  • Developing student projects
  • Member of prof body
  • Partnership development
  • Working with Prof body

Faculty

Department of Service Sector Management

Sheffield Business School

Hospitality

2015 to 2016: Hospitality Business Solutions, Ïã½¶ÊÓÆµ, United Kingdom

2011 to 2016: Managing Hospitality Resources, Ïã½¶ÊÓÆµ, United Kingdom

2009 to 2016: Understanding Hospitality Resources, Ïã½¶ÊÓÆµ, United Kingdom

2009 to 2011: Hospitality Service Excellence, Ïã½¶ÊÓÆµ, United Kingdom

2009 to 2016: Hospitality Concepts and Innovation, Ïã½¶ÊÓÆµ, United Kingdom

2009 to 2016: MSc Dissertations, Ïã½¶ÊÓÆµ, United Kingdom

Publications

Journal articles

Huyser, M., Van der Merwe, P., & Ali, A. (2025). . Tourism Planning and Development.

Ali, A., & Chomitz, J. (2023). . Hospitality Insights, 7 (2), 8-10.

Stalmirska, A.M., & Ali, A. (2023). . Tourism and Hospitality Ïã½¶ÊÓÆµ.

Tomasella, B., Ali, A., & Gill, D. (2023). . Current Issues in Tourism.

Busoi, G., Ali, A., & Gardiner, K. (2022). . Tourism Management, 89, 104450.

Chomitz, J., & Ali, A. (2022). . Journal of Human Resources in Hospitality and Tourism, 21 (2).

Graham, D., Ali, A., & Tajeddini, K. (2020). . Journal of Hospitality and Tourism Management, 45, 27-36.

Tajeddini, K., Martin, E., & Ali, A. (2020). . International Journal of Hospitality Management, 90, 102605.

Ali, A., Rasoolimanesh, S.M., & Cobanoglu, C. (2020). . Journal of Hospitality and Tourism Technology, 11 (2), 177-181.

Tomasella, B., & Ali, A. (2019). . Hospitality and Society, 9 (3), 307-329.

Herstein, R., Gilboa, S., Gamliel, E., Berger, R., & Ali, A. (2018). The role of private label brands in enhancing service satisfaction in the hotel industry: comparing luxury and boutique hotels. Services Marketing Quarterly, 39, 140-155.

Ali, A., Murphy, H., & Nadkarni, S. (2018). . Tourism and Hospitality Ïã½¶ÊÓÆµ, 18 (2), 131-142.

Ali, A., Murphy, H., & Nadkarni, S. (2017). . Journal of Teaching in Travel & Tourism, 17 (3), 159-172.

Dodds, R., Ali, A., & Galaski, K. (2016). . Current Issues in Tourism, 21 (13), 1547-1568.

Ali, A. (2016). Innovation and Tourism Destination Development. Tourism Planning & Development, 13 (1), 123-125.

Ali, A., & J. Frew, A. (2014). . Journal of Hospitality and Tourism Technology, 5 (1), 2-16.

Ali, A., Murphy, H., & Nadkarni, S. (2014). . Journal of Hospitality, Leisure, Sports & Tourism Education, 15, 1-10.

Ali, A., & Sharma, V. (2014). Ïã½¶ÊÓÆµ in Hospitality Management, 4 (1/2), 13-19.

Ali, A. (2014). Hospitality Students' Perceptions of Digital Tools for Learning and Sustainable Development. Journal of Hospitality, Leisure, Sport and Tourism Education, 15.

Ali, A., & Frew, A.J. (2014). Information Technology & Tourism, 14 (4), 261-264.

Ali, A., & Frew, A.J. (2014). . Information Technology & Tourism, 14 (4), 265-290.

Ali, A., & Frew, A. (2010). . Journal of Hospitality Application and Ïã½¶ÊÓÆµ, 5 (2), 28-58.

Conference papers

Ali, A., Egan, D., & Haynes, N. (2022). Enhancing industry engagement within hospitality and tourism education: a collaborative learning approach. In CHME 2022, Edinburgh, 25 May 2022 - 27 May 2022.

Lubbe, B., Ali, A., & Ritalahti, J. (2021). Increasing Student Employability through University/Industry Collaboration. In 51st TTRA International Conference, Uncharted Territory: Reimagining Tourism for a New Era.

Ali, A., & Frew, A.J. (2010). ICT and its Role in Sustainable Tourism Development. In Information and Communication Technologies in Tourism 2010, (pp. 479-491). Springer Vienna:

Ali, A., & Frew, A. (2008). ICT for sustainable tourism development - An emergent framework. In 2nd International Scientific Conference of the e-Business Forum: E-Business in Travel, Tourism and Hospitality, London.

Tomasella, B., & Ali, A. (2018). Hospitableness: driving Social Responsibility (SR) in independent restaurants. In The INC 2018: Tourism, Hospitality & Events in a Changing World, Derby, UK, 26 June 2018 - 28 June 2018 (pp. 87-89). The INC:

Chomitz, J., & Ali, A. Can the global pandemic create toxic hotel workplaces? In CHME 2021.

Ali, A., Eva, H., & Jarmo, R. Competencies enhancing university students’ employability. In International Competence Network for Tourism Ïã½¶ÊÓÆµ and Education (ICNT).

Huyser, M.M., Van Der Merwe, P., & Ali, A. (2024). Newly enthused visitors to the Peak District National Park due to Covid-19: Challenges and opportunities. In Travel and Tourism Ïã½¶ÊÓÆµ Association, George, South Africa, 21 April 2024 - 24 April 2024. file:///C:/Users/sbsaa2/Downloads/Book%20of%20abstracts%204%20(1).pdf

Book chapters

Ali, A., & Murray, P. (2023). . In Goulding, P. (Ed.) Tourism: A temporal analysis. Oxford: Goodfellow Publishers:

Jarmo, R., & Ali, A. (2023). . In Towards Sustainable and Resilient Tourism Futures: Insights from the International Competence Network of Tourism Ïã½¶ÊÓÆµ and Education (ICNT). Erich Schmidt:

Ali, A. (2022). . In Zheng, X., Fuchs, M., Gretzel, U., & Höpken, W. (Eds.) Handbook of e-Tourism. (pp. 1645-1665). Cham: Springer:

Ali, A. (2022). . In Encyclopedia of Tourism Management and Marketing. (pp. 342-345). Cheltenham: Edward Elgar Publishing:

Ali, A. (2022). . In Encyclopedia of Tourism Management and Marketing. (pp. 342-345). Cheltenham: Edward Elgar Publishing:

Ali, A. (2022). Technology for Sustainable Tourism. In Encyclopedia of Tourism Management and Marketing. (pp. 342-345). Edward Elgar Publishing:

Ali, A., & Murray, P. (2021). . In Lück, M., & Liu, C. (Eds.) A kaleidoscope of tourism research: Insights from the International Competence Network of Tourism Ïã½¶ÊÓÆµ and Education (ICNT). (pp. 19-31). Peter Lang Verlag:

Ali, A. (2015). . In Bricker, K., & Donohoe, H. (Eds.) The demystifying theories in tourism. (pp. 104-117). Wallingford, Oxfordshire: CABI

Eastham, J., & Ali, A. (2013). . In Wood, R.C. (Ed.) Key concepts in hospitality management. (pp. 135-139). London: Sage:

Ali, A., & Carson, D. (2011). . In Prideaux, B., & Carson, D. (Eds.) Drive tourism : trends and emerging markets. (pp. 124-145). London: Routledge

Books

Ali, A., & Hull, J. (Eds.). (2018). Multi-stakeholder Perspectives of the Tourism Experience. Peter Lang.

Ali, A., & Frew, A.J. (2013). . Routledge.

Reports

Ali, A., Egan, D., Haynes, N., & Holland, C. (2022). . CHME.

Ali, A., Egan, D., Haynes, N., Holland, C., & Martin, E. (2020). . Council for Hospitality Management Education.

Theses / Dissertations

Wingfield, H.L. (2023). . (Doctoral thesis). Supervised by Doran, A., & Ali, A.

Tomasella, B. (2019). . (Doctoral thesis). Supervised by Ali, A., & Egan, D.

Busoi, G. (2017). . (Doctoral thesis). Supervised by Ali, A.

Sadik, A. (2017). . (Doctoral thesis). Supervised by Ali, A.

Graham, D. (2015). . (Doctoral thesis). Supervised by Ali, A., Martin, E., & Spencer, P.

Ali, A. (2010). An Investigation into Information and Communication Technologies-Based Applications for Sustainable Tourism Development of Destinations. (Doctoral thesis). Supervised by Frew, A.

Internet Publications

SUCSESS Project, (2025). SUCSESS Project Digital Handbook: A practical guide for teaching and learning.

Ali, A. (2024). Three Ways Small Businesses Drive Social Change.

Presentations

Şanlıöz-Özgen, H.K., & Ali, A. (2024). Customer and Manager Perspectives of High-tech and High-touch for Personalisation in Hotels. Presented at: EUROChrie 2024, Qatar

Şanlıöz-Özgen, K.H., & Ali, A. (2024). Interrelationship between high-tech and high-touch for personalised customer experience in hotels: A sensemaking and sensegiving approach. Presented at: Council for Hospitality Management Conference, Leeds

Ali, A., Chomitz, J., & IIling-Downing, R. (2023). The pandemic and toxic hotel workplaces. Presented at: Council for Hospitality Management Education Conference, Leeuwarden, The Netherlands

Ali, A., Egan, D., & Haynes, N. (2022). How the novel use of technology in experiential learning and industry collaboration can be used to enhance student employability and enterprise? Presented at: Teaching and Learning Conference 2022: Teaching in the Spotlight, Northumbria University, 2022

Ali, A. (2021). Technology for Sustainable Tourism – Blessing or Curse?

Ritalahti, J., & Ali, A. (2020). Tourists behaviour and sustainable tourism: Finnish tourists' perspectives. Presented at: 2nd TOURIST Conference, Bangkok, Thailand

Chomitz, J., & Ali, A. (2019). How do resort managers cope with toxic personalities? Presented at: CHME 2019, London

Chomitz, J., Ali, A., & John, H. (2018). Toxic personalities and resort management: A human resource perspective. Presented at: International Competence Network of Tourism Ïã½¶ÊÓÆµ and Education (ICNT), Johannesburg, South Africa, 2018

Busoi, G., & Ali, A. (2018). Organisational support as an influencer of emotional labour of holiday representatives. Presented at: CHME 2018 Ïã½¶ÊÓÆµ Conference, Bournemouth, 2018

Tomasella, B., & Ali, A. (2016). Corporate social responsibility and digital communication in small independent restaurants. Presented at: 5th International Conference on Social Responsibility, Ethics and Sustainable Business, Bocconi University, Milan, Italy, 2016

Tomasella, B., & Ali, A. (2016). A pluralistic framework for the analysis of corporate social responsibility and its application to small and medium enterprises. Presented at: British Academy of Management Conference, Newcastle, UK, 2016

Buosi, G., Ali, A., & Gardiner, K. (2015). The contextual antecedents of emotional labour of holiday representatives: An observational study. Presented at: EuroCHRIE, Manchester, UK, 2015

Ali, A., & Sharkey, J. (2014). An investigation into determinants that drive product innovation in foodservice equipment manufacturers. Presented at: EuroCHRIE Conference, Dubai, UAE, 2014

Nield, K., Sadik, A., & Ali, A. (2014). Ghanaian hospitality industry education and employability: Emerging trends. Presented at: EuroCHRIE Conference, Dubai, UAE, 2014

Ali, A., Murphy, H., & Nadkarni, S. (2014). The employer perspective of sustainability: Implications for hospitality education. Presented at: EuroCHRIE, Dubai, UAE, 2014

Ali, A. (2013). What do students value from their placements? Presented at: EuroCHRIE Conference, Freiburg, Germany, 2013

Ali, A., Murphy, H., & Nadkarni, S. (2012). Hospitality students perceptions of digital tools for learning and sustainable development. Presented at: EuroCHRIE, Lausanne, Switzerland, 2012

Ali, A., & Frew, A. (2009). ICT and sustainable tourism development: A literature review. Presented at: Hospitality Information Technology Association Conference, Anaheim, CA

Ali, A., & Frew, A. (2009). ICT and sustainable tourism development: An analysis of the literature. Presented at: ENTER 2009, Amsterdam

Ali, A., & Frew, J. (2008). Innovation, ICT and sustainable tourism development. Presented at: International Society for Travel and Tourism Educators Conference (ISTTE), Dublin, Ireland, 2008

Ali, A., & Murray, P. (n.d.). Learning in the workplace. Presented at: EuroCHRIE, Dublin, 2018

Other publications

Ali, A. (2019). ICT for sustainable tourism. House of Commons

Graham, D., & Ali, A. (2016). Hospitality Education Is Not One Size Fits All. Caterer Magazine

Other activities

Award

  • 2018: CHME StR SHARE Award for Innovation in Teaching and Learning, Council for Hospitality Management Education (CHME), United Kingdom

Competitve Ïã½¶ÊÓÆµ Award

  • 2018: Principal Investigator, Welcome to Yorkshire, The Value of Tourism to Yorkshire, Welcome To Yorkshire, United Kingdom
  • 2017: Principal Investigator, Welcome to Yorkshire, The Value of Tourism to Yorkshire, Welcome To Yorkshire, United Kingdom
  • 2015: Showcasing Sheffield's Social Science Ïã½¶ÊÓÆµ - Festival of Social Science, ESRC Festival of Social Science, United Kingdom
  • 2015: Sheffield Business School Pedagogic Innovation Fund, Ïã½¶ÊÓÆµ, United Kingdom
  • 2015: ESRC Festival of Social Science, Sharing Sheffield Doctoral Ïã½¶ÊÓÆµ, ESRC Festival of Social Science, United Kingdom
  • 2015: Co-investigator, The Moor Market, Sheffield First 1 Year of Trading Review for the Sheffield City Council, Sheffield City Council, United Kingdom
  • 2014: Co-investigator, Impact of HS2 on Stoneleigh Park for ECUS Environmental Consultants, ECUS Consulting Ltd, United Kingdom
  • 2014: Co-investigator, The Moor Market, Sheffield First 6 Months of Trading Review for the Sheffield City Council, Sheffield City Council, United Kingdom
  • 2014: Hospitality Ïã½¶ÊÓÆµ Residential, Sheffield Business School, Ïã½¶ÊÓÆµ, United Kingdom
  • 2012: Developed and delivered Hotel Benchmarking Module for The Emirates Academy of Hospitality Management, The Emirates Academy of Hospitality Management, United Arab Emirates
  • 2012: Hospitality Ïã½¶ÊÓÆµ Residential, Sheffield Business School, Ïã½¶ÊÓÆµ, United Kingdom
  • 2011: Co-investigator, ATTRACT, promoting meeting, discussion and co-operation among different stakeholders on accessible tourism, Leonardo da Vinci Partnership, Leonardo da Vinci Partnership, Belgium
  • 2011: Co-investigator, ATTRACT, promoting meeting, discussion and co-operation among different stakeholders on accessible tourism, Leonardo da Vinci Partnership, The Emirates Academy of Hospitality Management, United Arab Emirates
  • 2010: Delivered a workshop on Information Technology and Sustainable Tourism Development, funded by the International Federation for IT in Travel and Tourism and Queen Margaret University, International Federation for IT and Travel and Tourism (IFITT), United Kingdom

Postgraduate supervision

Completed supervisions

  • 3 x PhD Supervision (3 students)

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