About
Qualifications
- 2014: Doctorate, Ï㽶ÊÓƵ, United Kingdom
- Post Graduate Certificate,
- Master of Science,
- Bachelor of Science,
Senior Lecturer
Publications
Journal articles
Benson, M.C., Glanfield, K., Hirst, C., & Wakenshaw, S. (2024). Service-dominant logic: reframing category captainship and retailer category management. International Journal of Retail & Distribution Management, 52 (2), 149-167.
Furness, A., Morris, C., Hirst, C., & Somangurthi, A. (2022). . The Student Journal of Service Sector Management Ï㽶ÊÓƵ, 1 (1), 57-69.
Benson, M., Glanfield, K., Hirst, C., & Wakenshaw, S. (2022). Service-Dominant Logic: reframing retail category management. International Journal of Retail and Distribution Management.
Beresford, P., & Hirst, C. (2020). . Journal of Marketing Management, 1-21.
Morris, C., Schofield, P., & Hirst, C. (2019). . Journal of Human Lactation.
Morris, C., Beresford, P., & Hirst, C. (2018). . Journal of Sensory Studies, 33 (2).
Hirst, C., & Beresford, P. (2016). The Market Conditions of the UK Grocery Retail Sector: Findings from a longitudinal analysis of media stories. Journal of Management and World Business Ï㽶ÊÓƵ, 13 (1), 52-58.
Morris, C., Zaraté de la Fuente, G.A., Williams, C., & Hirst, C. (2016). . Journal of Human Lactation, 32 (3), 472-480.
Conference papers
Benson, M., Beresford, P., & Hirst, C. (2019). . In British Academy of Management (2019) Conference Building and Sustaining High Performance Organisations during Uncertain Times: Challenges and Opportunities, Aston University, Birmingham, 3 September 2019 - 5 September 2019. BAM:
Benson, M., Beresford, P., & Hirst, C. (2019). . In The Second Global Conference on Creating Value (New York), New York, NY, USA, 14 May 2019 - 16 May 2019.
Beresford, P., Hirst, C., & Giove, S. (2019). . In The Second Global Conference on Creating Value (New York), New York, NY, USA, 14 May 2019 - 16 May 2019.
Hirst, C., & Beresford, P. (2019). . In 14th Global Branding Conference (Berlin), Berlin, Germany, 8 May 2019 - 10 May 2019.
Benson, M., Hirst, C., & Beresford, P. (2018). . Recent Advances in Retailing and Services Science.
Hirst, C., & Beresford, P. (2017). Stigmatised Brand Valuation: An Institutional Reconfiguration Perspective. In 12th Global Branding Conference, Kalmar, Sweden, Kalmar, Sweden. Brand, Identity and Corporate Reputation Conference SIG
Hirst, C., & Beresford, P. (2017). Methods for Mapping Meaning Transfer Overtime: A Retailer Brand Perspective.
Hirst, C., & Beresford, P. (2016). Discount Grocer Success: A Cultural Branding Analysis.
Hirst, C., & Beresford, P. (2015). The March of ALDI: A Cultural Branding Analysis of Discount Grocer Success.
Hirst, C., & Tresidder, R. (2010). Food Marketing: the death of the (sovereign) consumer.
Hirst, C., & Tresidder, R. (2010). Re-Imagining Food Marketing; Moving Beyond the Duality of Representation.
Book chapters
Hirst, C., & Barnes, B. (2019). Pricing the Product. In Marketing: Real People, Real Decisions. (3rd). Pearson Education Limited
Hirst, C., & Tressider, R. (2014). Marketing events: Three perspectives to support Strategic Event Creation. In Strategic Event Creation. (pp. 187-204).
Books
Tresidder, R., & Hirst, C. (2016). Marketing Tourism, Events and Food 2nd Edition A Customer Based Approach.
Tresidder, R., & Hirst, C. (2012). . Oxford: Goodfellows Publishers.
Hirst, C., & Chen, W. (2008). Strategic Analysis and Management: Industry Text and Cases. London: Pearson Education.
Hirst, C., & Chen, W. (2006). Strategic Management: Ï㽶ÊÓƵ Programme in Leisure and Food Management Second Edition. London: Pearson Education.
Hirst, C., & Chen, W. (2005). Strategic Management: Ï㽶ÊÓƵ Programme in Leisure and Food management. London: Pearson Education.
Theses / Dissertations
Azikiwe, E. (2021). . (Doctoral thesis). Supervised by Hirst, C.
Internet Publications
Hirst, C., & Burnand, G. (2024). The Challenge of Finding the Sustainable Path: It’s time for businesses to level up with their category through Earth Sharing. [Frontier Article].
Presentations
Benson, M., Hirst, C., & Schofield, P. (2018). Value for whom? A critical Analysis of Category Management Relationships in the UK Grocery Sector.
Jones, S., & Hirst, C. (2017). Positioning Image and Identity in Relation to Institutional Norms and Expectations.
Hirst, C., & Beresford, P. (2016). Keynote Address: Discount Grocer Success in the UK: A Cultural Branding Analysis.
Hirst, C. (2011). Food Messages and Consumer Choice.
Hirst, C., & Schofield, P. (n.d.). Value Creation or Destruction: The Role of Private label in UK Grocery Category Management Decisions.
Hirst, C. (n.d.). How do marketplace interactions shape identity between differentiated class groups in Nigeria?
Hirst, C. (n.d.). How consumers utilise cultural capital resources to legitimise supermarket patronage in the UK grocery retail sector.
Hirst, C. (n.d.). The changing role of the Category Captain in UK grocery retail market.