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Gill Pomfret

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  4. Gill Pomfret

Associate Professor Gill Pomfret PhD, PGCFHE, PG Diploma, BSc (Hons)

Associate Professor in Tourism

Summary

My key roles are research, teaching at undergraduate and postgraduate levels, and supervision of doctoral students. My research interests focus on different aspects of consumer behaviour in tourism, particularly applied to outdoor tourism in nature.

Gill Pomfret

About

I have extensive experience in teaching, course design, developing new modules, and leading tourism-related courses at UK universities. I currently teach on a range of tourism and management modules at undergraduate and postgraduate levels. I also supervise and examine PhD and DBA (professional doctorate) students in areas related to my research expertise.

My research interests predominantly focus on consumer behaviour in tourism although I have investigated other areas of tourism. Key themes include adventure tourism, motives encouraging adventure activity participation and wellbeing benefits, constraint negotiation, adventure tourism experiences, family tourists, senior tourists, heritage tourism, temporal variations in tourism, and gender. I co-authored one of the first textbooks on adventure tourism (Adventure Tourism: The New Frontier, 2003).

My other publications include journal articles and book chapters on adventure tourists, including mountaineering tourists and family adventure tourists, environmental tourists, and tourism planning. Additionally, I have been involved in various consultancy projects, including working with Sheffield City Council to develop The Outdoor City brand. I also collaborate with researchers at other universities on projects concerned with the wellbeing benefits of outdoor tourism participation, and inclusive outdoor tourism. I am a committee member of the Adventure Tourism Ï㽶ÊÓƵ Association (ATRA) and the Outdoor Recreation Ï㽶ÊÓƵ Group (ORRG).

Teaching

Department of Service Sector Management

College of Business, Technology and Engineering

Tourism and Hospitality

I teach on the following courses: 

  • MSc International Tourism Management
  • MSc International Hospitality and Tourism Management
  • BSc (Hons) International Tourism Management
  • BSc (Hons) Tourism and Hospitality Business Management
  • BSc (Hons) International Tourism Management with Languages
  • BA (Hons) Languages with Tourism
  • BSc (Hons) Airline and Airport Management

Modules taught from 2020 include:

  • Consumer Behaviour in Aviation (L4)
  • Consumer Behaviour in Tourism (L4)
  • Introduction to Adventure Tourism (L5)
  • Managing Visitor Attractions (L5)
  • Ï㽶ÊÓƵ Project (L6)
  • Tourism Consultancy Experience (L6)
  • Visitor Attractions Management (L7)
  • Dissertation (L7)

Ï㽶ÊÓƵ

1. Exploring the links between adventure, wellbeing and national parks (with La Trobe University, Australia)

2. A systematic literature review of how adventure influences subjective wellbeing (with the University of Applied Management and Internationale Hochschule, Germany

3. Investigating the barriers to accessing protected areas for people with disabilities during Covid-19 (La Rochelle, France)

4. Developing a typology of senior visitors to UK heritage attractions

Collaborative research projects: 

1. Project with researchers at La Trobe University exploring the links between adventure, wellbeing and national parks. The project investigates how adventure activity participation in the Peak District National Park and Wilson's Promontory National Park (Victoria, Australia) contributes towards the wellbeing of tourists and recreationists.  

2.  Project with researchers at the University of Applied Management (Germany) and IUBH International University (Germany) which explores the beneficial effects of adventure tourism participation through a systematic literature review and content analysis of International Adventure Conference proceedings.


Publications

Key Publications

Pomfret, G., & Doran, A. (2015). . In Musa, G., Thompson-Carr, A., & Higham, J. (Eds.) Mountaineering Tourism. (pp. 138-155). Routledge:

Pomfret, G. (2009). Package mountaineer tourists holidaying in the French Alps: an evaluation of key influences encouraging their participation.

Swarbrooke, J., Beard, C., Leckie, S., & Pomfret, G. (2003). . Oxford: Butterworth-Heinemann.

Journal articles

Farkić, J., May, C., Pomfret, G., Sand, M., & Shahvali, M. (2025). . International Journal of Tourism Ï㽶ÊÓƵ, 27 (2).

Pomfret, G., Sand, M., May, C., & Farkić, J. (2025). . Behavioral Sciences, 15 (4).

Pomfret, G., Frost, J., & Frost, W. (2024). . Annals of Leisure Ï㽶ÊÓƵ.

Pomfret, G., Mellon, V., & Schofield, P. (2023). . Leisure/Loisir.

Pomfret, G., Sand, M., & May, C. (2023). . Journal of Outdoor Recreation and Tourism, 42.

Doran, A., Pomfret, G., & Adu-Ampong, E. (2022). . Journal of Hospitality and Tourism Management, 51, 238-251.

Pomfret, G. (2021). . Tourism Management Perspectives, 39.

Pomfret, G., & Varley, P. (2019). . Leisure studies.

Doran, A., & Pomfret, G. (2019). . Tourist studies.

Pomfret, G. (2018). Conceptualising family adventure tourist motives, experiences and benefits. Journal of Outdoor Recreation and Tourism.

Pomfret, G., & Bramwell, B. (2014). . Current Issues in Tourism, 19 (14), 1447-1478.

Pomfret, G. (2012). . Tourism Management Perspectives, 4, 145-154.

Pomfret, G. (2011). . Tourism Management, 32 (3), 501-510.

Harlow, S., & Pomfret, G. (2007). . Journal of ecotourism, 6 (3), 184.

Bramwell, B., & Pomfret, G.C. (2007). . Anatolia, 18 (1), 43-66.

Pomfret, G. (2006). . Tourism management, 27 (1), 113-123.

Book chapters

Rantala, O., Pomfret, G., & Doran, A. (2025). . In Pomfret, G., Doran, A., & Cater, C. (Eds.) Routledge International Handbook of Adventure Tourism. (pp. 7-26). London: Routledge:

Rantala, O., Pomfret, G., & Doran, A. (2025). . In Pomfret, G., Doran, A., & Cater, C. (Eds.) Routledge International Handbook of Adventure Tourism. (pp. 7-26). London: Routledge:

Pomfret, G. (2025). . In Pomfret, G., Doran, A., & Cater, C. (Eds.) Routledge International Handbook of Adventure Tourism. (pp. 115-132). London: Routledge:

Pomfret, G. (2025). . In Pomfret, G., Doran, A., & Cater, C. (Eds.) Routledge International Handbook of Adventure Tourism. (pp. 115-132). London: Routledge:

Pomfret, G., Doran, A., & Cater, C. (2025). Introduction. In Routledge International Handbook of Adventure Tourism. (pp. 1-3). Routledge:

Goulding, P., & Pomfret, G. (2022). . In Fyall, A., Garrod, B., Leask, A., & Wanhill, S. (Eds.) Managing Visitor Attractions. 3rd edition. (pp. 213-233). London: Routledge:

Books

Pomfret, G., Doran, A., & Cater, C. (Eds.). (2025). . Routledge.

Smith, A., Foster, N., Pomfret, G., & Whalley, P. (Eds.). (2004). Barcelona and Catalonia: A fieldwork guide. Ï㽶ÊÓƵ: Ï㽶ÊÓƵ.

Reports

Gregory, M., Pomfret, G., & Doran, A. (2020). The Outdoor City Adventure Breaks - Evaluation Report.

Gregory, M., Doran, A., & Pomfret, G. (2018). Adrenaline fuelled city breaks: Ï㽶ÊÓƵ summary report.

Theses / Dissertations

Lešnik, J. (2020). . (Doctoral thesis). Supervised by Schofield, P., & Pomfret, G.

Doran, A. (2019). . (Doctoral thesis). Supervised by Pomfret, G.

Pomfret, G. (2016). . (Doctoral thesis). Supervised by Palmer, N.

Benur, A.M. (2013). . (Doctoral thesis). Supervised by Bramwell, B., Pomfret, G., & Wang, Y.

Presentations

Pomfret, G., Farkic, J., May, C., & Sand, M. (2024). Cultivating love through shared adventures in the outdoors. Presented at: ATLAS Annual Conference 2024: Leisure & Tourism 2030: Navigating the Future, University of Breda, The Netherlands

Pomfret, G., Farkic, J., May, C., & Sand, M. (2024). Cultivating love through shared adventures in the outdoors. Presented at: ATLAS Annual Conference 2024: Leisure & Tourism 2030: Navigating the Future, University of Breda, The Netherlands

Pomfret, G., Sand, M., May, C., & Farcik, J. (2023). Outdoor adventure, subjective well-being and culture for adventurers from Germany, Serbia and the UK. Presented at: 10th International Adventure Conference, Germany

Pomfret, G., Sand, M., & May, C. (2022). Exploring the interplay between outdoor adventure, well-being and culture. Presented at: Explorers Connect: Adventure Mind Conference, Conisbrough (UK)

Pomfret, G. (2020). Families, outdoor adventure activities and wellbeing. Presented at: Family fun: Making active travel inclusive for families, Healthy Active Cities Ï㽶ÊÓƵ Group, University of Salford

Pomfret, G. (2020). Family adventure tourism and wellbeing. Presented at: Explorers Connect: Adventure Mind Conference, YHA London Lee Valley

Pomfret, G. (2020). The shifting focus of adventure tourism: academic & industry perspectives. Presented at: Celebrating 30 years of outdoor programmes event, Solent University, Southampton

Pomfret, G. (2019). Families at leisure outdoors: well-being through adventure. Presented at: International Adventure Conference, Dumfries, Scotland

Pomfret, G. (2019). Sheffield: The Outdoor City. Presented at: Nature Tourism and Sustainability Conference (Jornadas sobre Turismo de Naturaleza y Sostenibilidad), Tolosa, Spain

Pomfret, G. (2018). An exploration of family adventure tourist motives, experiences and benefits. Presented at: 6th International Adventure Conference, Segovia, Spain

Pomfret, G. (2017). A conceptual framework for family adventure tourists. Presented at: INVTUR, Aveiro, Portugal

Pomfret, G. (2014). Active families and adventure tourism. Presented at: 3rd International Adventure Conference, Sogndal, Norway

Pomfret, G., & Doran, A. (2014). The role of gender in mountaineering tourism. Presented at: Adventure Tourism Ï㽶ÊÓƵ Association Seminar, Ï㽶ÊÓƵ

Pomfret, G. (2013). Outdoor adventure tourists: characteristics, motives and motivational influences. Presented at: 2nd International Adventure Conference, Skye, Scotland

Pomfret, G. (2012). Personal emotional journeys and packaged mountaineering holidays. Presented at: 1st International Adventure Conference, Fort William, Scotland

Other activities

Adventure Tourism Ï㽶ÊÓƵ Association (ATRA): Steering group committee member

Postgraduate supervision

Current: 

1. The impact of value chain governance on selected stakeholders of tourism clusters

2. Heuristics and biases in business travel management

 

Completed: 

1. Women's mountaineering experiences: the constraint negotiation process and benefits of participation

2. Product diversification, product relationships and the economic resilience of Libyan tourist destinations

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