Professor Jennifer Smith Maguire
Associate Dean for 香蕉视频 and Innovation, College of Business, Technology and Engineering
Summary
In June 2023, I became Associate Dean for 香蕉视频 and Innovation, College of Business, Technology and Engineering. Prior to that, I served as Interim Head of 香蕉视频 and Innovation in Sheffield Business School. I am a passionate advocate for approaching 香蕉视频, Innovation, and Knowledge Exchange (RIKE) as intertwined, mutually reinforcing activities and ideas, and deeply committed to developing research cultures that are inclusive, inspiring, interdisciplinary and impact-oriented
I am an interdisciplinary scholar specialising in the socio-cultural study of consumer culture and cultural intermediaries. My research focuses on the construction of markets, tastes and value, primarily in relation to food and wine.
My research and teaching span the fields of cultural and economic sociology, media and cultural studies, and critical management and marketing. I have published widely on such topics as:
• how wine makers, wine intermediaries (e.g., sommeliers, wine writers, retailers, importers) and specialist wine media construct forms of legitimacy and value, and new kinds of market relations for small-scale, natural, biodynamic and artisanal wines (in countries such as France, South Africa, Australia, China and the UK);
• the emergence of cultures of wine consumption and production in China;
• how global class and culture power dynamics are reflected in media representations of wine buying and other forms of luxury consumption;
• the cultural production and consumption of physical fitness; and more broadly
• issues of consumption, class, leisure, authenticity, provenance, and legitimacy.
I am a Fellow of the Higher Education Academy with over 20 years of experience teaching in higher education in the UK, Canada and the US, and extensive experience as a supervisor and examiner of PhD and DBA research. My teaching at SHU focuses on:
• research methods training (with DBA students and with MSc students);
• food, culture and consumer behaviour (with undergraduate students).
I lead CHEFS, the Culture, Health, Environment, Food and Society research cluster. CHEFS is a SHU-wide, interdisciplinary group focused on the socio-cultural dimensions of food and drink.
I joined Sheffield Business School in 2018 from the University of Leicester School of Business.
About
Qualifications
• 2017, Fellow, Higher Education Academy
• 2005, Associate Fellow, Higher Education Academy
• 2002, PhD Sociology, The Graduate Center, City University of New York (CUNY)
• 1997, MA Sociology, McMaster University
• 1995, Bachelor Arts and Science Honours, McMaster University
Dept of Service Sector Management Sheffield Business School
Teaching
Department of Service Sector Management
College of Business, Technology and Engineering
香蕉视频 Approaches and Designs (44-806927)
香蕉视频 Dissertation (44-704463)
Food Perceptions and Consumer Behaviour (44-600774)
香蕉视频
This exploratory study examined digital storytelling in the context of the Midlands and North wine region of the UK. The project was carried out with Dr John Dunning, and two Sheffield Business School Food and Nutrition student researchers, Samantha McCormick (BSc Hons Nutrition, Diet & Lifestyle) and Piotr Hipsz (MSc Nutrition for Sport and Exercise).
The project aims were to:
• scope the current state of play of Midlands and North regional wineries’ digital marketing tools and content;
• identify innovation opportunities through digital storytelling.
We carried out a mixed method, cross-sectional study of a sample of Midlands and North wineries via desk research, a qualitative content analysis ‘audit’ of regional wineries’ digital marketing content, and an online survey and semi-structured interviews with winery representatives.
Findings highlighted two scales of stories—individual and regional—through which value is constructed, detailed the variation in uses of digital platforms for delivering those stories to consumers, and identified a number of ways in which the pandemic had been a catalyst for innovation. We found a number of shared attributes across regional wineries’ individual external-facing stories (re. family, provenance, and diversity) and shared internal perceptions of the Midlands and North region (regional confidence, collaboration, and difference), which suggest potential for a coherent, regional story of the Midlands and North as a 'local, regional wine destination' focused on delivering artisanal, authentic wines and wine experiences to regional consumers and domestic tourists.
The research was funded by 香蕉视频 Social and Economic 香蕉视频 Institute ‘Connecting with Professional Practice Project Fund’, 2020/21; Sheffield Business School Department of Service Sector Management Fieldwork Fund, 2020/21; and the European Regional Development Fund/Sheffield Innovation Programme; 2021.
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This pilot study explored the potential for South African wine farmworkers to take on a more active role as co-creators of winery brand value, and for wine farmworkers’ heritage stories to generate ethical value in a major export market (the UK). The research was conducted in collaboration with Sheffield Business School Food and Nutrition student Nikita-Marie Bridgeman (MSc Food Consumer Marketing & Product Development), Charles Erasmus (South African Wine Industry Value Chain Roudtable) and Sharron Marco-Thyse (Centre for Rural Legal Studies).
The project aims were to:
• develop a multi-stakeholder perspective on South African wine farmworkers’ heritage stories (reflecting wine farmworkers and wine producers, and export market (UK) wine consumers and intermediaries);
• demonstrate the potential of farmworkers as active co-creators of winery ethical brand value, and of farmworker heritage stories for ethical value creation in a major export market (UK).
We carried out a mixed-method case study utilizing media analysis; focus groups and interviews with South African wine farm workers; and interviews with examples of key stakeholders in South Africa (winery owner) and the UK (consumers; wine retailer).
This pilot was made possible through funding, assistance and contributions in kind from 香蕉视频, Developing International 香蕉视频 Funding Opportunities (DIRFO) Scheme; UK & Ireland Principles for Responsible Management Education (PRME) Seed Funding Scheme; South Africa Wine Industry Value Chain Roundtable; Centre for Rural Legal Studies; Vivian Kleynhans, Seven Sisters Winery.
Publications
Journal articles
Smith Maguire, J., Bridgeman, N.-.M., Marco-Thyse, S., & Erasmus, C. (2022). . Journal of Wine 香蕉视频, 33 (4), 214-234.
Smith Maguire, J., Ocejo, R.E., & DeSoucey, M. (2022). . Journal of Consumer Culture, 23 (3), 597-616.
Smith Maguire, J. (2021). . Journal of Cultural Analysis and Social Change, 6 (2), 10.
Frost, W., Laing, J., Strickland, P., & Smith Maguire, J. (2020). . International Journal of Hospitality Management, 87 (102460).
Smith Maguire, J., & Charters, S. (2020). . Consumption, Markets and Culture.
Smith Maguire, J. (2019). . Cultural Politics, 15 (1), 29-47.
Spielmann, N., Smith Maguire, J., & Charters, S. (2018). . Journal of Business 香蕉视频.
Smith Maguire, J. (2018). . Journal of Consumer Culture, 18 (1), 3-20.
Smith Maguire, J., Watson, D.J., & Lang, J.T. (2017). . Journal of Marketing Management, 33 (7-8), 495-501.
Smith Maguire, J. (2016). Introduction: Looking at Food Practices and Taste across the Class Divide. Food, Culture & Society, 19 (1), 11-18.
Smith Maguire, J., & Lim, M. (2015). . Journal of Macromarketing, 35 (2), 229-242.
Smith Maguire, J. (2013). Provenance as a filtering and framing device in the qualification of wine. Consumption Markets & Culture, 16 (4), 368-391.
Smith Maguire, J., & Hu, D. (2013). Not a simple coffee shop: local, global and glocal dimensions of the consumption of Starbucks in China. Social Identities, 19 (5), 670-684.
Strickland, P., Smith鈥怣aguire, J., & Frost, W. (2013). Using family heritage to market wines. International Journal of Wine Business 香蕉视频, 25 (2), 125-137.
Smith Maguire, J., Strickland, P., & Frost, W. (2013). Familiness as a form of value for wineries: A preliminary account. Journal of Wine 香蕉视频, 24 (2), 112-127.
Smith Maguire, J., & Matthews, J. (2012). Are we all cultural intermediaries now? An introduction to cultural intermediaries in context. European Journal of Cultural Studies, 15 (5), 551-562.
Smith Maguire, J. (2010). Provenance and the liminality of production and consumption: The case of wine promoters. Marketing Theory, 10 (3), 269-282.
Smith Maguire, J., & Matthews, J. (2010). Cultural Intermediaries and the Media. Sociology Compass, 4 (7), 405-416.
Smith Maguire, J. (2008). The personal is professional. International Journal of Cultural Studies, 11 (2), 211-229.
Smith Maguire, J., & Stanway, K. (2008). Looking good Consumption and the problems of self-production. European Journal of Cultural Studies, 11 (1), 63-81.
Smith Maguire, J. (2008). Leisure and the Obligation of Self-Work: An Examination of the Fitness Field. Leisure Studies, 27 (1), 59-75.
Zukin, S., & Smith Maguire, J. (2004). Consumers and consumption. Annual Review of Sociology, 30, 173-197.
Smith Maguire, J. (2002). Body lessons: Fitness Publishing and the Cultural Production of the Fitness Consumer. International Review for the Sociology of Sport, 37 (4), 449-464.
Smith Maguire, J. (2001). Fit and flexible: The fitness industry, personal trainers and emotional service labor. Sociology of Sport Journal, 18 (4), 379-402.
Knight, G., & Smith Maguire, J. (1998). High-Tech Feudalism; Warrior Culture and Science Fiction TV. Florilegium, 15, 267-282.
Smith Maguire, J. (1996). The Mall in Motion: a Narrative Stroll Through the Obstacle Course. Speed: Technology, Media, Society, 1 (3).
Maguire, J.S. (n.d.). Cultural Intermediaries. .
Maguire, J.S. (n.d.). Cultural Omnivores. .
Book chapters
Smith Maguire, J. (2024). . In Lever, J., Smith Maguire, J., & Kapek-Goodridge, A. (Eds.) Towards an Eliasian Understanding of Food in the 21st Century Established Foundations and New Directions. (pp. 167-181). Palgrave Macmillan:
Smith Maguire, J. (2024). . In Lever, J., Smith Maguire, J., & Kapek-Goodridge, A. (Eds.) Towards an Eliasian Understanding of Food in the 21st Century Established Foundations and New Directions. (pp. 167-181). Palgrave Macmillan:
Smith Maguire, J., & Dunning, J. (2022). . In Howland, P. (Ed.) Wine and The Gift: From Production to Consumption. Routledge
Maguire, J.S., & Dunning, J. (2022). Gifting Dynamics of Calibrating and Aligning. In Wine and The Gift. (pp. 172-186). Routledge:
Maguire, J.S. (2019). Natural Wine and the Globalization of a Taste for Provenance. In The Globalization of Wine. (pp. 171-189).
Smith Maguire, J. (2018). Taste, Legitimacy, and the Organization of Consumption. In Wherry, F.F., & Woodward, I. (Eds.) Oxford Handbook of Consumption. Oxford University Press:
Smith Maguire, J. (2018). . In Cross, S.N.N., Ruvalcaba, C., Venkatesh, A., & Belk, R.W. (Eds.) Consumer Culture Theory. (pp. 71-92). Bingley: Emerald Publishing:
Smith Maguire, J. (2017). Wine and China: Making Sense of an Emerging Market with Figurational Sociology. In The Social Organisation of Marketing. (pp. 31-59). Springer International Publishing:
Maguire, J.S. (2017). Consumption of leisure. In Routledge Handbook on Consumption. (pp. 420-430).
Maguire, J.S., Bain, J., Davies, A., & Touri, M. (2017). Storytelling and market formation: An exploration of craft brewers in the United Kingdom. In Untapped: Exploring the Cultural Dimensions of Craft Beer. (pp. 19-38).
Smith Maguire, J., & Zhang, D. (2016). Shifting the Focus from Consumers to Cultural Intermediaries: An Example from the Emerging Chinese Fine Wine Market. In OzcaglarToulouse, N., Rinallo, D., & Belk, R.W. (Eds.) Consumer Culture Theory (香蕉视频 in Consumer Behavior, Vol. 18). (pp. 3-27). Emerald:
Maguire, J.S. (2014). Fitness. In The Cultural Intermediaries Reader. (pp. 156-167). SAGE Publications Ltd:
Maguire, J.S. (2014). Bourdieu on Cultural Intermediaries. In The Cultural Intermediaries Reader. (pp. 15-24). SAGE Publications Ltd:
Smith Maguire, J. (2014). The Territorial Brand of Champagne and Cultural Omnivorousness [La Marque Territoriale du Champagne et 鈥渓鈥極mnivorit茅鈥 Culturelle]. In Strategies for Wine Territories: Clusters, Governance and Branding Conference Proceedings. (pp. 137-146). Reims Management School
Matthews, J., & Smith Maguire, J. (2014). Introduction: Thinking with Cultural Intermediaries. In Smith Maguire, J., & Matthews, J. (Eds.) The Cultural Intermediaries Reader. (pp. 1-12).
Smith Maguire, J. (2014). Cultural Omnivores. In Cook, D.T., & Ryan, J.M. (Eds.) The Wiley-Blackwell Encyclopedia of Consumption and Consumer Studies. (pp. 204-216). Wiley-Blackwell
Smith Maguire, J. (2014). Cultural Intermediaries. In Cook, D.T., & Ryan, J.M. (Eds.) The Wiley-Blackwell Encyclopedia of Consumption and Consumer Studies (Edited by D.T. Cook and J.M. Ryan). (pp. 212-214). Wiley-Blackwell
Gunter, B., & Smith Maguire, J. (2011). Media, Body Image and Eating Disorders. In Media Psychology. Palgrave
Gunter, B., & Maguire, J.S. (2011). Body Image and Eating Behavior. In Media Psychology. (pp. 48-62). Macmillan Education UK:
Maguire, J., & Smith Maguire, J. (2010). Figurational Sociology. In Concise Encyclopedia of Sociology (Edited by G. Ritzer and M. Ryan). Blackwell
(2008). Surveillance. SAGE Publications Ltd:
Smith Maguire, J. (2008). Fit for Consumption: Making Sense of Fitness. In Rutter, S.D. (Ed.) The Social Issues Collection: A Routledge/University Readers Custom Library for Teaching. New York: Routledge
Maguire, J.S. (2008). Technologies (of Domination/of The Self). In Malcolm, D. (Ed.) The SAGE Dictionary of Sports Studies. (pp. 262). SAGE Publications Ltd:
Smith Maguire, J. (2008). Technologies (of Self-of Domination). In Malcolm, D. (Ed.) The Sage Dictionary of Sports Studies. (pp. 261-262). London: Sage
Smith Maguire, J. (2008). Discipline. In Malcolm, D. (Ed.) The Sage Dictionary of Sports Studies. (pp. 69-70). London: Sage
Smith Maguire, J. (2007). The Culture of Fitness: Opportunities and Challenges for Health. In Frank, F., & Robertson, R. (Eds.) Marketing Sport and Physical Activity: A Twenty-First Century Priority. (pp. 1-13). Hong Kong: Hong Kong Baptist University
Smith Maguire, J. (2007). Body Lessons: Fitness Publishing and the Cultural Production of the Fitness Consumer. In Tomlinson, A. (Ed.) The Sport Studies Reader. (pp. 202-210). London: Routledge
Smith Maguire, J. (2006). Exercising control: Empowerment and the fitness discourse. In Sport, Rhetoric, and Gender: Historical Perspectives and Media Representations. (pp. 119-129).
Zukin, S., & Smith Maguire, J. (2005). Consumers and Consumption. In Hogg, M. (Ed.) Consumer Behaviour I: 香蕉视频 and Influences. (pp. xxxx).
Knight, G., & Smith Maguire, J. (2004). Media: An Upper Level Inquiry Course. In Jenkins, H., Ferrier, B., & Ross, M. (Eds.) Combining Two Cultures: McMaster University鈥檚 Arts and Science Programme: A Case Study. (pp. 79-90).
Knight, G., & Smith Maguire, J. (2004). Introduction to Inquiry Courses. In Jenkins, H., Ferrier, B., & Ross, M. (Eds.) Combining Two Cultures: McMaster University鈥檚 Arts and Science Programme: A Case Study. (pp. 68-73).
Smith Maguire, J. (2002). Michel Foucault: sport, power, technologies and governmentality. In Maguire, J., & Young, K. (Eds.) Theory, Sport & Society. (pp. 293-314). JAI Press
Maguire, J.S. (2002). Body lessons: Fitness Publishing and the Cultural Production of the Fitness Consumer. (pp. 449-464).
Smith Maguire, J. (2001). Talking to Personal Trainers. In Ewen, S., assistant editors Smith Maguire, J., & Raymond Beckler, A. (Eds.) The New Media Reader: Introduction to Media Studies, Critical Texts. (pp. 270-274).
Bell, E., Mangia, G., Taylor, S., & Toraldo, M.L. (n.d.). The Organization of Craft Work. Routledge:
Smith Maguire, J., Davies, A.J., Bain, J., & Touri, (n.d.). Storytelling and Market Formation: An Exploration of Microbrewers in the UK. In Chapman, N., Lellock, J.S., & Lippard, C. (Eds.) Untapped: Exploring the Cultural Dimensions of the Craft Beer Revolution. West Virginia University Press
Books
Lever, J., Maguire, J.S., & Kapek-Goodridge, A. (2024). Towards an Eliasian Understanding of Food in the 21st Century Established Foundations and New Directions. Palgrave Macmillan.
Smith Maguire, J.B. (Ed.). (2017). Food Practices And Social Inequality: Looking at food practices and taste across the class divide. Routledge.
Maguire, J.S., & Matthews, J. (2014). The Cultural Intermediaries Reader. SAGE Publications Ltd.
Ewen, S., assistant editors Smith Maguire, J., & Raymond Beckler, A. (Eds.). (2001). The New Media Reader: Introduction to Media Studies, Critical Texts. Boston: Houghton Mifflin Company.
Smith Maguire, J. (n.d.). Fit for Consumption. Routledge.
Keller, M., Halkier, B., Wilska, T.-.A., & Truninger, M. (Eds.). (n.d.). Routledge Handbook on Consumption. Routledge.
Reports
Smith Maguire, J., McCormicj, S., Dunning, J., & Hipsz, P. (2021). Innovation Opportunities and Digital Story Telling: An Exploratory Study of the Midlands and North Wine Region.
Dunning, J., Smith Maguire, J., McCormick, S., & Hipsz, P. (2021). Innovation Opportunities and Digital Story Telling Report of Findings.
Smith Maguire, J., Dunning, J., McCormick, S., & Hipsz, P. (2021). . 香蕉视频.
Smith Maguire, J. (2021). .
Theses / Dissertations
Nield, L. (2024). . (Doctoral thesis). Supervised by Smith Maguire, J., & Davis, S.F.
Smith Maguire, J. (2002). Bodies Fit for Consumption: The Cultural Production of the Fitness Field. (Doctoral thesis). City University of New York Graduate Center
Presentations
Smith Maguire, J. (2015). Aesthetics as market devices: Taste as a logic of and for practice in the natural wine market. Presented at: Everyday Aesthetics and the Cultural Industries in a Globalizing World, University of Amsterdam, 2015
Smith Maguire, J. (n.d.). The construction of an urban, middle-class Chinese consumer culture: The case of cultural intermediaries in the Shanghai wine market. Presented at: The Habitable City: Chinese urban history in a Global Context, University of Leicester, 2013
Smith Maguire, J. (n.d.). Authenticity is the new luxury?: Market myths and the reproduction of consumer culture. Presented at: American Sociological Association Annual Conference, 2015, Chicago, 2015
Other publications
Dunning, J., Smith Maguire, J., & Millman, C. (2023). Sustainable Food and Drink: An immersive tasting and learning event.
Dunning, J., & Smith Maguire, J. (2023). Sparkling Wine Symposium - Sparkling in the 21st Century: Looking Back and Thinking forward.
Dunning, J., & Smith Maguire, J. (2023). English and Welsh Wine Symposium.
Smith Maguire, J., Mccormick, S., & Hipsz, P. (2021). 香蕉视频 Report: Innovation Opportunities and Digital Storytelling: An Exploratory Study of the Midlands and North Wine Region.
Smith Maguire, J. (2007). Commercial Fitness and Challenges for Health.
Smith Maguire, J. (1995). The Rave Community: Youth Subculture as a Positive Phenomenon.
Postgraduate supervision
I supervise PhD and DBA research in the areas of consumption, critical marketing and management.