Dr Pallavi Singh
Senior Lecturer In Marketing
Summary
Pallavi Singh is a Senior Lecturer in Marketing at Sheffield Business School, Ï㽶ÊÓƵ, Sheffield, UK. Before commencing her academic career, she was a Civil Servant in India. She obtained her PhD in Ethical Marketing from University of Sheffield Management School, Sheffield, UK; her MBA in Marketing also from University of Sheffield Management School (SUMS) UK; her Masters in Hindi Literature (Silver Medallist) and her Bachelors in Physics from the prestigious University of Allahabad in India. Her research interest includes environmental education in schools, and higher education institutions, sustainable consumption in families, socialization theory, green consumer behaviour and child influence in family purchase decision making. Her work has been presented at the Academy of Marketing Conference, World Environmental Education Congress and many more conferences across Asia and Europe. She is a reviewer with number of publications like the Journal of Consumer Behaviour, South Asian Journal of Global Business Ï㽶ÊÓƵ and Journal of consumer ethics. She serves as consultant for social businesses, charity organisations and not for profit organisations .
About
Qualifications
- 2015 to 2017: Post Graduate Certificate - Learning and Teaching in Higher Education, Ï㽶ÊÓƵ, United Kingdom
- 2016: PhD Ethical Marketing, University of Sheffield, United Kingdom
- 2009: Master of Business Administration, University of Sheffield, United Kingdom
- 2002: MA Hindi Literature, Allahabad University, India
- 2000: BSc Physics, Chemistry, Mathematics, Allahabad University, India
Senior Lecturer in Marketing
Teaching expertise
- Ethical Marketing, Consumer behaviour, Global Marketing
Ï㽶ÊÓƵ
- Green Marketing, sustainable consumer behaviour, child influence in family decision making, environmental socialisation and reverse socialisation.
Publications
Journal articles
Nagendra, S.M., Dey, D.K., Singh, P., & Sahadev, S. (2024). . Journal of Cleaner Production, 444.
Brown, D.M., Apostolidis, C., Dey, B.L., Singh, P., Thrassou, A., Kretsos, L., & Babu, M.M. (2024). . Industrial Marketing Management, 117, 14-27.
Akter, S., Mohiuddin Babu, M., Hossain, T.M.T., Dey, B.L., Liu, H., & Singh, P. (2023). . International Marketing Review.
Jones, S., Singh, P., & Dean, D. (2023). . Journal of Customer Behavior, 22 (1-2), 68-77.
Dey, B.L., Nasef, Y.T., Brown, D.M., Samuel, L., Singh, P., & Apostolidis, C. (2023). . Journal of World Business, 58 (2).
Singh, P., Sahadev, S., Wei, X., & Henninger, C.E. (2023). . International Journal of Consumer Studies.
Lanka, E., Rostron, A., Singh, P., & Lanka, S. (2022). Introduction to the Special Issue Call for Qualitative Ï㽶ÊÓƵ Tutorials in Contemporary Administration Studies: An Editorial. Revista de Administração Contemporânea, 26 (4).
Brown, D., Apostolidis, C., Singh, P., Dey, B.L., & Chelekis, J. (2022). . International Journal of Entrepreneurship and Innovation.
Singh, P., Bala, H., Dey, B.L., & Filieri, R. (2022). . Journal of Business Ï㽶ÊÓƵ, 151, 269-286.
Singh, P., Henninger, C.E., Oates, C.J., Newman, N., & Alevizou, P.J. (2022). . Journal of Marketing Management, 38 (9-10), 831-843.
Coombes, P., & Singh, P. (2022). . International Journal of Market Ï㽶ÊÓƵ.
Sahadev, S., Muralidharan, S., & Singh, P. (2022). . Journal of Marketing Communications, 28 (3), 227-231.
Lanka, E., Rostron, A., Singh, P., & Lanka, S. (2022). . Revista de Administração Contemporânea, 26 (4).
Singh, P., Brown, D.M., Chelekis, J., Apostolidis, C., & Dey, B.L. (2021). . Journal of Business Ï㽶ÊÓƵ.
Soni, G., Mangla, S.K., Singh, P., Dey, B.L., & Dora, M. (2021). . Technological Forecasting and Social Change, 169.
Lanka, E., Lanka, S., Rostron, A., & Singh, P. (2020). . Revista de Administração Contemporânea.
Singh, P., Sahadev, S., Oates, C.J., & Alevizou, P. (2020). . Journal of Business Ï㽶ÊÓƵ, 115, 110-121.
Gentina, E., & Singh, P. (2015). . Sustainability, 7 (6), 7581-7603.
Singh, P. (2013). Food for Thought: Can Social Media be a Potential 'Learning Tool' for Universities?, Educational Quest. International Journal of Education and Applied Social Science, 4 (2), 115-119.
Singh, P. (n.d.). . European Journal of Marketing.
Conference papers
Singh, P., & Lu, P.-.H. (2019). Stereotype and counter stereotype in children's product and its role in parents purchase decision. In Academy of marketing.
Book chapters
Singh, P. (2022). . In The Blackwell Encyclopedia of Sociology. Wiley Blackwell:
Singh, P. (2021). . In The Blackwell Encyclopedia of Sociology (2nd edition). Wiley:
Singh, P. (2017). Ethical consumption patterns and the link to purchasing sustainable fashion, in Sustainability in Fashion: A cradle to upcycle approach. In Henninger, C.E., Alevizou, P.J., Goworek, H., & Ryding, D. (Eds.) Sustainability in Fashion: A Cradle to Upcycle Approach. (pp. 103-126). Palgrave Macmillan UK
Henninger, C.E., & Singh, P. (2017). Ethical Consumption Patterns and the Link to Purchasing Sustainable Fashion. In Sustainability in Fashion. (pp. 103-126). Springer International Publishing:
Presentations
Singh, P., & Gilligan, C. (2019). Social enterprise-working together to support the SDGs. Presented at: Creating Knowledge Conference, Ï㽶ÊÓƵ
Singh, P. (2019). The environmental education discourse: under-appraisal of the ingenuousness. Presented at: World Environmental Education Congress
Singh, P. (2016). Environmental socialisation of adolescents in India.
Singh, P. (2015). Green is Not Cool, Its Nerdy.
Singh, P. (2013). Green School Program (GSP) - A Case Study from India.
Singh, P. (2012). Environmental Education in Schools in India and its Impact on Intergenerational Learning and Environmental Consumerism of Indian Families.
Singh, P. (2011). Green Consumer Behaviour In India: A Micro-cultural Perspective.
Postgraduate supervision
Current supervisions
- 2016:PhD supervision (1 student)