Professor Peter Schofield BSc (Hons), MA, PhD, MCILT
Professor in Tourism and Services Management
Summary
My research interests include consumer decision making and behaviour, destination marketing and services management. Within these areas, I focus on quantitative research in psychological self-discrepancy and compensatory consumption including compulsive shopping and disordered gambling, and the consumer psychology of leisure, tourism and hospitality with reference to service quality and service failure recovery. I’ve published widely in a range of business and management journals and the findings from my research have informed government, DMO and hotel management decision making in relation to tourism development, destination marketing and customer services.
About
My real-world research interests are in consumer behaviour and decision making including political voting behaviour and party loyalty, destination and events marketing and services management. My focus within these areas relates to psychological stress-related self-discrepancy and compensatory coping strategies, including compulsive shopping and gambling addiction. It also includes the consumer psychology of tourism, events and hospitality with reference to market segmentation and profiling, destination image, brand personality, service quality and service failure recovery.
I was educated at Manchester and New York universities and worked in airport operations management at San Diego and Manchester before entering academia in 1987. I'm a founder member of the International Academy of Culture, Tourism and Hospitality 香蕉视频 and have published extensively in, and review for, a range of international journals including Tourism Management, Journal of Business 香蕉视频, European Journal of Marketing and the International Journal of Contemporary Hospitality Management. I have supervised 22 PhD candidates through to completion in a range of topic areas and have expertise in quantitative research methods, including questionnaire survey design, sampling design, multivariate statistical analysis and structural equation modelling.
香蕉视频
- Psychological self-discrepancy and compensatory coping strategies
- Compulsive purchase behaviour among young adults
- Psychological need satisfaction through online gambling
- Risk assessment of online gambling products
- Political voting behaviour in UK general elections
- Attitudes to low carbon lifestyle behavioural change
- Sustainable aviation and the climate emergency
- The influence of failure type and severity on service recovery
- The influence of nostalgia on elderly visitors to heritage attractions
Collaborators and sponsors
Ongoing collaboration with research partners in:
- Salford University
- University of Aberdeen
- Glasgow Caledonian University
- Leeds Beckett University
- University of Girona
- La Rochelle University
- Lethbridge University
- University of Adelaide
- Sophro Ltd
Ongoing sponsorship from:
- Kindred plc
Publications
Journal articles
Norman, M., & Schofield, P. (2025). . Event Management, 29 (2), 149-166.
Abson, E., Schofield, P., & Kennell, J. (2024). . International Journal of Project Management, 42 (2).
Pomfret, G., Mellon, V., & Schofield, P. (2023). . Leisure/Loisir.
Abson, E., Norman, M., & Schofield, P. (2023). . Event Management.
Maccarrone鈥怑aglen, A., & Schofield, P. (2022). . Journal of Consumer Behaviour.
Abson, E., & Schofield, P. (2022). . Journal of Hospitality and Tourism Management, 52, 439-451.
Schofield, P., Coromina, L., Camprubi, R., & Kim, S. (2020). . Journal of Destination Marketing and Management, 17, 100463.
Doran, A., Schofield, P., & Low, T. (2020). . Leisure Studies.
Maccaronne-Eaglen, A., & Schofield, P. (2019). . Young Consumers.
Morris, C., Schofield, P., & Hirst, C. (2019). . Journal of Human Lactation.
Paulino, I., Prats, L., & Schofield, P. (2019). . Journal of Hospitality and Tourism Management, 41, 69-79.
Parke, J., Williams, R.J., & Schofield, P. (2019). . International Gambling Studies, 1-24.
Oriade, A., & Schofield, P. (2019). . Journal of Destination Marketing and Management, 11, 1-9.
Schofield, P., Crowther, P., Jago, L., & Taylor, S. (2018). . International Journal of Contemporary Hospitality Management.
Westwood, C., Schofield, P., & Berridge, G.C. (2018). . International Journal of Event and Festival Management, 9 (2), 147-165.
Strafford, D., Crowther, P., & Schofield, P. (2018). . International Journal of Event and Festival Management, 9 (2).
Doran, A., Schofield, P., & Low, T. (2018). . Leisure Studies, 37 (4), 396-410.
Maccarrone-Eaglen, A., & Schofield, P. (2017). . International journal of consumer studies, 42 (1), 173-185.
Maccarrone鈥怑aglen, A., & Schofield, P. (2017). . Journal of Consumer Behaviour, 16 (5), 463-473.
Schofield, P., & Reeves, P. (2015). European Journal of Marketing, 49 (5/6), 968-992.
Schofield, P., & Fallon, P. (2012). Assessing the viability of university alumni as a repeat visitor market. Tourism Management, 33 (6), 1373-1384.
Schofield, P. (2011). The Quays in Salford: an analysis of visitor perceptions, satisfaction and behavioural intention. International Journal of Tourism 香蕉视频, 14 (1).
Craggs, R., & Schofield, P. (2011). The quays in salford: an analysis of visitor perceptions, satisfaction and behavioural intention. International Journal of Tourism 香蕉视频, 13 (6), 583-599.
Ene, D., & Schofield, P. (2011). An Integrated Approach to Consumer Decision Making for Budget City Breaks: the Role of Emotion. International Journal of Tourism 香蕉视频, 13 (4), 368-383.
Schofield, P. (2011). City resident attitudes to proposed tourism development and its impacts on the community. International Journal of Tourism 香蕉视频, 13 (3), 218-233.
Schofield, P. (2009). Soft city, hard sell: Manchester's popular music soundscape. International Journal of Tourism Policy, 2 (1/2), 24.
Schofield, P. (2009). Soft city, hard sell: tourist consumption of Manchester's popular music soundscape. International Journal of Tourism Policy, 2 (01-Feb), 24-36.
Thompson, K., & Schofield, P. (2009). Segmenting and Profiling Visitors to the Ulaanbaatar Naadam Festival by Motivation. Event Management, 13 (1), 1-15.
Craggs, R., & Schofield, P. (2009). Expenditure-Based Segmentation and Visitor Profiling at the Quays in Salford, UK. Tourism Economics, 15 (1), 243-260.
Phillips, L., & Schofield, P. (2007). Pottery, Pride, and Prejudice: Assessing Resident Images for City Branding. Tourism Analysis, 12 (5), 397-407.
Thompson, K., & Schofield, P. (2007). An investigation of the relationship between public transport performance and destination satisfaction. Journal of Transport Geography, 15 (2), 136-144.
Fallon, P., & Schofield, P. (2006). The dynamics of destination attribute importance. Journal of Business 香蕉视频, 59 (6), 709-713.
SCHOFIELD, P., PHILLIPS, L., & ELIOPOULOS, K. (2005). Positioning Warrington for Day Trip Tourism: Assessing Visitor and Non-Visitor Images. Anatolia, 16 (2), 127-146.
Fallon, P., & Schofield, P. (2003). Just trying to keep the customer satisfied鈥: a comparison of models used in the measurement of tourist satisfaction. Journal of Quality Assurance in Hospitality and Tourism, 4 (03-Apr), 77-96.
FALLON, P., & SCHOFIELD, P. (2003). FIRST-TIMER VERSUS REPEAT VISITOR SATISFACTION: THE CASE OF ORLANDO, FLORIDA. Tourism Analysis, 8 (2), 205-210.
Schofield, P. (2000). Developing a Day Trip Expectation/ Satisfaction Construct: A Comparative Analysis of Scale Construction Techniques. Journal of Travel & Tourism Marketing, 8 (3), 101-109.
Schofield, P. (1996). Cinematographic images of a city. Tourism Management, 17 (5), 333-340.
Conference papers
Schofield, P. (2016). Destination marketing and major events: integration or separation. ATLAS Annual Conference.
Book chapters
Doran, A., & Schofield, P. (2023). . In Goulding, P. (Ed.) Tourism: A temporal analysis. Oxford, Goodfellow Publishers:
Schofield, P., Doran, A., & Nolan, R. (2017). . In The Routledge international handbook of walking. (pp. 369-378). Abingdon, Oxford: Routledge:
Schofield, P., & Maccarrone-Eaglen, A. (2011). Nation in transformation: Tourism and national identity in the Kyrgyz Republic. In Tourism and National Identities: An International Perspective. (pp. 105-120).
Ene, D., & Schofield, P. (2009). The role of emotions in consumer decision making for budget city breaks. In Fyall, A. (Ed.) Marketing Innovations for Sustainable Destinations. (1st). (pp. 66-79). Oxford: Goodfellow Publishers Ltd
Thompson, K., Schofield, P., Foster, N., & Bakieva, G. (2006). . In PICARD, D., & ROBINSON, M. (Eds.) Festivals, tourism and social change. (pp. 172-190). Clevedon: Channel View:
Schofield, P., & Fallon, P. (2003). A comparison of models used in the measurement of tourist satisfaction. In Williams, J.A., & Uysall, M. (Eds.) Current Issues and Development in Hospitality and Tourism Satisfaction. New York: Haworth Hospitality Press
Schofield, P., & Katics, N. (n.d.). Swedish Hotel Service Quality and Loyalty Dimensions. In Advances in Hospitality and Leisure. (pp. 123-157). Emerald (MCB UP ):
Reports
Richards, K., Doran, A., Brett, C., Wingfield, H., & Schofield, P. (2022). . The Camping and Caravanning Club.
Richards, K., Doran, A., Brett, C., Wingfield, H., & Schofield, P. (2022). . The Camping and Caravanning Club.
Theses / Dissertations
Le拧nik, J. (2020). . (Doctoral thesis). Supervised by Schofield, P., & Pomfret, G.
Presentations
Schofield, P. (2022). The Theory, Practice and Politics of Sampling. Presented at: PhD Colloquium, University of Girona, University of Girona
Schofield, P. (2022). Structural Equation Modeling with AMOS. Presented at: Health Faculty 香蕉视频 Seminar, 香蕉视频
Schofield, P. (2021). Self-discrepancy and Compulsive Consumption: 鈥極vershopping鈥 and Disordered Gambling as Coping Strategies. Presented at: 香蕉视频 seminar, University of Wolverhampton
Schofield, P. (2019). Getting Published in Academic Journals. Presented at: ATHE Conference, 香蕉视频
Benson, M., Hirst, C., & Schofield, P. (2018). Value for whom? A critical Analysis of Category Management Relationships in the UK Grocery Sector.
Benson, M. (2017). . Presented at: BAM 2017 Annual Conference - 'Re-connecting management research with the disciplines: Shaping the research agenda for the social sciences', Newcastle University
Oriade, A., & Schofield, P. (2016). Assessing attraction visitors鈥 behavioural intentions through perceived service quality, value and visitor satisfaction.
Schofield, P. (2016). Successful publishing in academic journals: preparation, politics and persistence.
Ismail, N., & Schofield, P. (2015). Customer loyalty in 5* Malaysian hotels: the role of quality, value and technology.
Schofield, P. (2015). A comparative analysis of hotel service recovery actions.
Schofield, P. (2013). Successful publishing in tourism: preparation, processes and politics.
Schofield, P. (2012). The impact of university alumni as repeat visitors.
Maccarrone-Eaglen, A., & Schofield, P. (2009). Compulsive buying behaviour: exploring the tourism product market.
Ene, D., & Schofield, P. (2009). Exploring the consumer decision making process for city breaks.
Schofield, P., & Fallon, P. (2007). Destination Marketing Organisation Networking: The Potential of University Alumni as a Short Break Market Segment.
Schofield, P., & Fallon, P. (2007). Segmenting and Profiling the Alumni Market for UK Cities Using Motivations and Constraints.
Schofield, P., & Fallon, P. (2007). Designing inclusive and sustainable urban infrastructure with GIS-P (Geographic Information Systems for Participation) applications: Engaging 鈥榟ard-to-reach鈥 communities in the planning process.
Schofield, P., & Fallon, P. (2006). University Alumni as a Short-Break Market: the case of Greater Manchester.
Schofield, P., & Fallon, P. (2005). Exploring the When? How? and Why? of Assessing Destination Attribute Importance.
Fallon, P., & Schofield, P. (2004). 鈥淛ust Trying to Keep the Customer Satisfied鈥.
Fallon, P., & Schofield, P. (2001). Measuring the importance of critical factors in restaurant service quality performance evaluation: a triadic perspective.
Schofield, P., & Fallon, P. (2000). Measuring the importance of critical factors in restaurant service quality performance evaluation: a triadic perspective.
Schofield, P., & Fallon, P. (2000). Measuring restaurant service quality performance through stakeholder evaluation: a triadic perspective.
Fallon, P., & Schofield, P. (2000). Service Quality Measurement and Triadic Interaction.
Hirst, C., & Schofield, P. (n.d.). Value Creation or Destruction: The Role of Private label in UK Grocery Category Management Decisions.
Postgraduate supervision
To date, I have supervised 22 PhD/DBA students through to completion. Subject areas supervised:
• The role of tourism in urban regeneration
• The impact of transportation on tourist behaviour
• Compulsive purchase behaviour
• Service failure and recovery in hotels and aviation
• Customer service and loyalty in luxury Malaysian hotels
• Thanatourism visitor motivation and behaviour
• The impact of consumer cynicism on ethical consumption
• Consumer decision making and vacation choice behaviour
• Slow tourism experience and behaviour
• Tourism governance in post-war Kosova
• Empowerment and women's adventure tourism
• The value of category management relationships in retailing
• Shared leadership for events in experiential agencies
• Urban lifestyle and deprivation
Ongoing supervision:
• The role of tacit knowledge in event management
• Minoritized ethnic undergraduate students' experience, performance and attainment
• Attitudinal and behavioural analysis of sustainable aviation and the climate crisis
• Impact of food addiction on weight management for overweight or obese older dieters
• The role of ESG in consumer decision making in the independent hotel sector