Robbie Millar MSc and BSc
Lecturer
Summary
Robbie is a Lecturer on Ï㽶ÊÓƵ's (SHU) Sport Business Management courses. He leads and teaches all of the finance and economic modules on Sport Business Management across the undergraduate and postgraduate programmes. In addition, Robbie is research active and leads SHU's Sport Industry Ï㽶ÊÓƵ Centre's economic impact of major sporting event research portfolio. His research interests focus on the finance and economics of sport and understanding the impact of major sporting events. He regularly attends international conferences to present his research.
About
Robbie first joined Ï㽶ÊÓƵ (SHU) in 2011 as a Casual Ï㽶ÊÓƵer, whilst he was studying Sport Business Management at SHU. After graduating with a first-class honours degree Robbie joined the Sport Industry Ï㽶ÊÓƵ Centre as a full-time member of the team in 2014 and has since progressed to become a Lecturer in the Sport Business Management team within the School of Sport and Physical Activity. During this time at SHU, Robbie has worked on a wide range of different consultancy research projects for a number of high-profile public and private sector clients, namely the R&A, Ryder Cup Europe, UK Sport, RFU, Badminton England, London Marathon, All England Lawn Tennis & Croquet Club (AELTC), Sport England, Henley Royal Regatta and Premier League Charitable Fund.
Robbie has a wealth of experience in conducting research at major sporting events. He leads SIRC's major event impact evaluation portfolio and manages teams of researchers collecting data in the field at major sporting events for UK Sport, the R&A, AELTC and Ryder Cup Europe and other clients. Robbie's has built a research portfolio on the economics and finance of cricket and has recently attended major international sport management conferences (EASM, SMAANZ and NASSM) to present his research. In addition, Robbie regularly features in the media to discuss the finances of English cricket.
Robbie leads all of the finance and economic teaching within the School of Sport and Physical Activity. He also provides opportunities for undergraduate and postgraduate students to engage in paid research experience. Since 2017 he has provided such opportunities to over 35 students. Since 2017, Robbie has supervised 65 students students through their final year dissertation projects. Robbie also delivers Sport Business Management modules to students at the Shape Campus in Hong Kong.
Teaching
School of Sport and Physical Activity
College of Health, Wellbeing and Life Sciences
Projects
Financial health of domestic cricket in England and Wales
Economic impact of The Open 2010-2024
Economic impact of The Ryder Cup 2014-2023
Economic impact of St Andrews Links Trust
Subject area
Sport Business and Development
Courses
BSc Sport Business Management
MSc Sport Business Management
Modules
Finance of Sport
Finance and Economics of Sport
Global Economics of Sport
Financial Skills for Business Decisions
Ï㽶ÊÓƵ
I have a portfolio of published research papers on the financial health of cricket, with a current focus on understanding how county cricket clubs in England and Wales showcased organisational resilience to survive financially during the Covid-19 pandemic.
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Publications
Journal articles
Bullough, S., Edmondson, L., & Millar, R. (2023). . Public Health in Practice, 5.
Ramchandani, G., Plumley, D., Mondal, S., Millar, R., & Wilson, R. (2023). . Soccer and Society.
Ramchandani, G., Wilson, D., Millar, R., & Ashworth, B. (2022). . Managing Sport and Leisure.
Millar, R., Plumley, D., Wilson, R., & Dickson, G. (2022). . Sport, Business and Management: An International Journal.
Ramchandani, G., & Millar, R. (2021). . Journal of Global Sport Management.
Ramchandani, G., Millar, R., & Wilson, D. (2021). . German Journal of Exercise and Sport Ï㽶ÊÓƵ, 51 (3), 354-361.
Ramchandani, G., Millar, R., & Coleman, R. (2019). . Journal of Global Sport Management.
Plumley, D., Wilson, R., Millar, R., & Shibli, S. (2019). . International Journal of Financial Studies, 7 (1), 11.
Bullough, S., Ramchandani, G., Coleman, R., & Millar, R. (2017). Managing Sport and Leisure, 21 (5), 338-352.
Bullough, S., Millar, R., Ramchandani, G., & Coleman, R. (2014). . RICYDE. Revista internacional de ciencias del deporte, 10 (35), 4-15.
Conference papers
Millar, R. (2024). In Schut, P.-.O. (Ed.) European Association For Sport Management, Paris, 3 September 2024 - 6 September 2024 (pp. 269-272). Université Gustave Eiffel:
Plumley, D., Wilson, R., Millar, R., Coleman, R., & Davies, A. (2022). . In EASM 2022, 30th European Sport Management Conference. Bridging Sport, Tourism & Leisure Management, Innsbruck, Austria, 5 September 2022 - 8 September 2022.
Millar, R., Plumley, D., Wilson, R., Coleman, R., & Davies, A. (2022). . In EASM 2022, 30th European Sport Management Conference. Bridging Sport, Tourism & Leisure Management, Innsbruck, Austria, 5 September 2022 - 8 September 2022.
Millar, R., Plumley, D., Wilson, R., & Dickson, G. (2020). . In SMAANZ Week 2020 Program, 30 November 2020 - 2020.
Ramchandani, G., Potwarka, L., Millar, R., & Coleman, R. (2020). . In North American Society for Sport Management (NASSM) 2021 Conference, Virtual, 3 June 2021 - 5 June 2021.
Plumley, D., Wilson, R., Millar, R., & Shibli, S. (2019). . In European Association for Sport Management, (pp. 43-45). EASM
Book chapters
Barrett, D., Edmondson, L., Millar, R., & Lennox, P.S. (2023). Ducking and Diving. In Boxing, Narrative and Culture. (pp. 40-54). Routledge:
Reports
Bullough, S., Edmondson, L., Millar, R., & Storey, R. (2022). EFL Trust Extra Time Hubs.
Ramchandani, G. (2021). 2019 UCI Road Cycling World Championships Social Impact Evaluation. DCMS, UK Sport, Sport England and British Cycling.
Bullough, S., Edmondson, L., Millar, R., & Gregory, M. (2020). Every Player Counts evaluation.
Ramchandani, G. (2020). Economic and Social Impact Assessment of the Vitality INF Netball World Cup 2019. UK Sport and England Netball.
Vernon, T., Gregory, M., Moore, R., Millar, R., & Storey, R. (2019). Evaluation of the Specialist Teacher Training Pilot - Final Report, July 2019.