Dr Victoria Mellon PhD
Associate Head
- School of Engineering and Built Environment
- Centre for Regional Economic and Social Ï㽶ÊÓƵ
- Social and Economic Ï㽶ÊÓƵ Institute
Summary
I'm an Associate Head in the School of Engineering and Built Environment, currently with responsibilities around Teaching and Learning enhancement. I enjoy staff development and championing inclusive and authentic teaching and learning and practices. In addition to this leadership role, I'm still researching in my 'academic home' of Tourism.
My PhD focussed on the evolution of sustainable tourism policies in protected areas, and I have recently published work in related to this around food tourism in national parks, green transitions. I'm also actively researching in consumer trends of older adults in heritage tourism and motivations of charity challenges.
About
I've been fortunate to work at Ï㽶ÊÓƵ for a number of years, and recently moved from the Department of Service Sector Management (now part of Sheffield Business School) to the Department of Engineering and Mathematics (now the School of Engineering and Built Environment) within the College of Business, Technology and Engineering.
I completed both my undergraduate (Top Up) and postgraduate degrees here, and in 2018 completed a PhD in Sustainable Tourism (focussing on English National Parks). Prior to my academic career, I worked in Europe, UK and USA in a range of tourism and hospitality organisations. This practical knowledge, combined with my academic background, meant I have enjoyed delivering engaging and relevant teaching in areas such as sustainable tourism, consumer behaviour, visitor management, heritage tourism and projects and dissertation supervision.
I have published in areas, including consumer behaviour of older adults and heritage attractions, food tourism in UK national parks, sustainable tourism policy evolution and green transitions. In addition to teaching and researching, I've held a number of roles where student experience was paramount. I have been course leader for UG and PG tourism and hospitality courses, and enjoyed acting as temporary Student Experience Lead in DSSM.
In 2023 I was seconded to E&M as T&L portfolio lead and become a permanent Associate Head in the School of EBE in 2024. I thoroughly enjoy this role, as it allows me to share my enthusiasm and champion for excellent Teaching and Learning practice. I'm now widening and developing my focus on T&L pedagogy and inclusive practice that is authentic and applied, an approach which I believe I benefited from by studying SHU.
Teaching
School of Engineering and Built Environment
Sheffield Business School
Tourism in UK National Parks, Food Tourism, Charity Challenges, Motivations of Commuter Students, Green Transitions in Tourism, Older Adults Consumer Behaviour and Heritage Attractions, Sustainable tourism policy evolution.
Tourism
Tourism and Hospitality, undergraduate and postgraduate
- Sustainable Tourism Planning
- Managing the Tourist Experience
- Introduction the Global Tourist Sector
- Consumer Behaviour in Tourism
- Heritage Tourism
- Ecotourism
- Projects and Dissertation
Ï㽶ÊÓƵ
- Centre for Regional Economic and Social Ï㽶ÊÓƵ
- Social and Economic Ï㽶ÊÓƵ Institute
Charity Challenges in tourism, Motivations of senior tourists and heritage attractions, food tourism.
Inclusive teaching and learning: Project Based Learning.
Publications
Key Publications
Mellon, V., & Bramwell, B. (2018). . Annals of Tourism Ï㽶ÊÓƵ, 69, 42-52.
Mellon, V., & Bramwell, B. (2016). . Journal of Sustainable Tourism, 24 (10), 1369-1386.
Journal articles
Frost, J., Mellon, V., Stalmirska, A., & Frost, W. (2024). . Gastronomy and Tourism.
Pomfret, G., Mellon, V., & Schofield, P. (2023). . Leisure/Loisir.
Niewiadomski, P., & Mellon, V. (2023). . Tourism Geographies.
Stalmirska, A.M., & Mellon, V. (2022). . Journal of Hospitality, Leisure, Sport & Tourism Education, 30.
Bramwell, B., & Cox, V. (2009). . Journal of sustainable tourism, 17 (2), 191-206.
Conference papers
Mellon, V. (2018). . WIT Transactions on Ecology and the Environment, 227 (227), 73-81.
Theses / Dissertations
Mellon, V. (n.d.). Governance and sustainability: partnership evolution and sustainable tourism in UK National Parks. (Doctoral thesis). Supervised by Palmer, N.
Performances
Gray, J. (2025). . Ï㽶ÊÓƵ Podcast.
Presentations
Mellon, V., Holloway, A., & Gray, J. (2024). ENGINEERING EDUCATION, PROJECT-BASED LEARNING, ASSESSMENT IN ENGINEERING. Presented at: Practical Engineering Education Conference, UoS
Mellon, V., & Gray, J. (2023). Revolutionizing the pedagogy and culture. Presented at: Staff and Educational Development Association Autumn Conference, Leeds